Wilson, Richard M.S.
Strategic Marketing management planning implementation and control - 2a. ed. - Boston, Butterworth 1997 - 827 páginas 26 cm.
Incluye índice temático
where are we now? Strategic and marketing analysis -- Segmental, productivity and ration analysys -Where do we want to be ? Strategic direction and strategy formulation -- WHIC way is best'srategic evaluation -- How can ensure arrival?
075062244X
1. MARKETING 2. PRODUCTO 3. ABASTECIMIENTO
658.8 W746s
Strategic Marketing management planning implementation and control - 2a. ed. - Boston, Butterworth 1997 - 827 páginas 26 cm.
Incluye índice temático
where are we now? Strategic and marketing analysis -- Segmental, productivity and ration analysys -Where do we want to be ? Strategic direction and strategy formulation -- WHIC way is best'srategic evaluation -- How can ensure arrival?
075062244X
1. MARKETING 2. PRODUCTO 3. ABASTECIMIENTO
658.8 W746s
PBX: (6) 745 11 01
