RAYPORT, JEFFREY F.
INTRODUCTION TO E - COMMERCE JEFFREY F. RAYPORT [et al] - 2a. ed. - Boston McGraw-Hill, Irwin marketspaceU 2002 - 516p.
Incluye: Summary, exercises, Key terms, endnotes, al final de cada capitulo,ademas incluye: appendix: contributing, authors, glossary, e index
FRAMEWORK FOR E-COMMERCE / Overview / Introduction / Definition and Scope of e-Commerce / Definition / A Contemporary Definition / Distinct Categories / Converging Categories of e-Commerce / STRATEGY MAKING IN A RAPIDLY CHANGING ENVIRONMENT / Classical / The Presentation Layer / How the Three Layers Work / External Systems / Physical Architecture / Software / Hardware / Summary / Exercises / Key Terms / Capital Infrastructure / HUMAN AND FINANCIAL CAPITAL / Caselet: Military.com Builds Its Management Te
Texto en ingles
0-07-255347-2
E - COMMERCE \ MARKET OPPORTUNITY \ PUBLIC PILICY
621.382 R.263 2a ed.
INTRODUCTION TO E - COMMERCE JEFFREY F. RAYPORT [et al] - 2a. ed. - Boston McGraw-Hill, Irwin marketspaceU 2002 - 516p.
Incluye: Summary, exercises, Key terms, endnotes, al final de cada capitulo,ademas incluye: appendix: contributing, authors, glossary, e index
FRAMEWORK FOR E-COMMERCE / Overview / Introduction / Definition and Scope of e-Commerce / Definition / A Contemporary Definition / Distinct Categories / Converging Categories of e-Commerce / STRATEGY MAKING IN A RAPIDLY CHANGING ENVIRONMENT / Classical / The Presentation Layer / How the Three Layers Work / External Systems / Physical Architecture / Software / Hardware / Summary / Exercises / Key Terms / Capital Infrastructure / HUMAN AND FINANCIAL CAPITAL / Caselet: Military.com Builds Its Management Te
Texto en ingles
0-07-255347-2
E - COMMERCE \ MARKET OPPORTUNITY \ PUBLIC PILICY
621.382 R.263 2a ed.
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