Baker Michael J.
THE MARKETING MANUAL MICHAEL J. BAKER - Estados Unidos de América BH 1998 - 279p
Preface/ 1. Estrategic marketing planning/ 2. Problem solving and decisión making/ 3. Developing a marketing orientation/ 4. Marketing an competitive success/ 5. The marketing appreciation/ 6. Where do We want to go?/ 7. How do I get there?/ 8. How will I
0-7506-3652-1
643.7 B.167
643.7 B.167
THE MARKETING MANUAL MICHAEL J. BAKER - Estados Unidos de América BH 1998 - 279p
Preface/ 1. Estrategic marketing planning/ 2. Problem solving and decisión making/ 3. Developing a marketing orientation/ 4. Marketing an competitive success/ 5. The marketing appreciation/ 6. Where do We want to go?/ 7. How do I get there?/ 8. How will I
0-7506-3652-1
643.7 B.167
643.7 B.167
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