Roe Michael
MARKETING PROFESSIONAL SERVICES MICHAEL ROE - Estados Unidos de América BH 1998 - 152p
To the prospective reader/ Acknowledgements/ Introduction/ How to use this book/ 1. Winning new business - our duty/ 2. The role of marketing inside a profesional services organization/ Running a successful new business programme/ 4. The elements of busin
0 7506 4127 4
658.8 R698
MARKETING PROFESSIONAL SERVICES MICHAEL ROE - Estados Unidos de América BH 1998 - 152p
To the prospective reader/ Acknowledgements/ Introduction/ How to use this book/ 1. Winning new business - our duty/ 2. The role of marketing inside a profesional services organization/ Running a successful new business programme/ 4. The elements of busin
0 7506 4127 4
658.8 R698
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