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Cateora Philip R., Gilly Mary., Graham John L.

INTERNATIONAL MARKETING CATEORA PHILIP R., GILLY MARY., GRAHAM JOHN L. - 15 Ed. - NEW YORK MC GRAW HILL 2011 - 622p

Part 1. An overview/ Part 2. The cultural environment of global markets/ Part 3. Assessing global market opportunities/ Part 4. Developing global marketing strategies/ Part 5. Implimenting global marketing strategies/ Part 6. Supplementary material

ISBN: 7980-07-352994-3

LC Class. No.: 658.8 C359 15a Ed.