Grewal Dhruv., Levy Michael
MARKETING GREWAL DHRUV., LEVY MICHAEL - 2 Ed. - New York Mc Graw Hill 2010 - 683p
SECTION ONE ASSESSING THE MARKETPLACE 1/ 2. DEVELOPING MERKETING STRATEGIES AND A MARKETING PLAN 31/ 3. MARKETING ETHICS 85/ 4. ANALYZING THE MARKETING ENVIRONMENT 113/ SECTION TW0 UNDERSTANDING THE MARKETPLACE 147/ 5.CONSUMMER BEHAVIOR 149/ 6. BUSINESS-T
978-0-07-338095-7
658.8 G841 2ª Ed.
MARKETING GREWAL DHRUV., LEVY MICHAEL - 2 Ed. - New York Mc Graw Hill 2010 - 683p
SECTION ONE ASSESSING THE MARKETPLACE 1/ 2. DEVELOPING MERKETING STRATEGIES AND A MARKETING PLAN 31/ 3. MARKETING ETHICS 85/ 4. ANALYZING THE MARKETING ENVIRONMENT 113/ SECTION TW0 UNDERSTANDING THE MARKETPLACE 147/ 5.CONSUMMER BEHAVIOR 149/ 6. BUSINESS-T
978-0-07-338095-7
658.8 G841 2ª Ed.
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