(untitled) - KAPLAN, ROBERT S.; KAPLAN, ROBERT S. \ NORTON, DAVID P (Boston, 2001)
Creating the Strategy - Focused Organization / How Mobil Became a Strategy - Focused Organization / Part one: Transalting the strategy to operational terms / Building Strategy Maps / Building Strategy Maps in Private Sector Companies / Strategy Scorecards
Incluyed index pag. : 383 and about the autors pag. : 399
Keywords: 1. OPERATIONAL TERMS \ 2. STRATEGY - FOCUSED ORGANIZATION \ 3. LEADERSHIP