(untitled) - JOHNSON, GERRY; JOHNSON, GERRY \ SCHOLES, KEVAN \ WHITTINGTON, TICHARD (England, 2005)
Part 1: Introduction / Introduction to part 1 / Chapter 1 Introducing Strategy / Commentary on Part 1 / Strategy Lenses / Parte 2: The strategic position / Introduction to Part 2 / Chapter 2 The environment / Chapter 3 Strategic Capability / Chapter 4 Exp
Keywords: 1. THE ENVIRONMENT \ 2. STRATEGY \ 3. DIRECTIONS