000			00878nam a22002297a 4500
003			OSt
005			20220926174646.0
008			220926b xxu||||| |||| 00| 0 eng d
020			_a075062244X
040			_aEAM _bespañol _cEAM
082	0	4	_223 _a658.8 W746s
090			_a10661
100	1		_aWilson, Richard M.S. _92876
245			_aStrategic Marketing management _bplanning implementation and control
250			_a2a. ed.
260			_aBoston, _bButterworth _c1997
300			_a827 páginas _c26 cm.
500			_aIncluye índice temático
505			_awhere are we now? Strategic and marketing analysis -- Segmental, productivity and ration analysys -Where do we want to be ? Strategic direction and strategy formulation -- WHIC way is best'srategic evaluation -- How can ensure arrival?
650		0	_914 _a1. MARKETING 2. PRODUCTO 3. ABASTECIMIENTO
942			_2ddc _cBK
999			_d10661