000			01442nam a2200301Ia 4500
001			2936
003			OSt
005			20211021192142.0
008			1222322004 2002 BOSA 8112223322eng11
020			_a0-07-255347-2
040			_cEAM
050			_a621.382 R.263 2a ed.
100			_aRAYPORT, JEFFREY F. _92510
245			_aINTRODUCTION TO E - COMMERCE
245			_c JEFFREY F. RAYPORT [et al]
250			_a2a. ed.
260			_aBoston
260			_b McGraw-Hill, Irwin marketspaceU
260			_c2002
300			_a516p.
500			_aIncluye: Summary, exercises, Key terms, endnotes, al final de cada capitulo,ademas incluye: appendix: contributing, authors, glossary, e index
505			_aFRAMEWORK FOR E-COMMERCE / Overview / Introduction / Definition and Scope of e-Commerce / Definition / A Contemporary Definition / Distinct Categories / Converging Categories of e-Commerce / STRATEGY MAKING IN A RAPIDLY CHANGING ENVIRONMENT / Classical
505			_g/ The Presentation Layer / How the Three Layers Work / External Systems / Physical Architecture / Software / Hardware / Summary / Exercises / Key Terms / Capital Infrastructure / HUMAN AND FINANCIAL CAPITAL / Caselet: Military.com Builds Its Management Te
546			_aTexto en ingles
650			_aE - COMMERCE \ MARKET OPPORTUNITY \ PUBLIC PILICY _92511
700			_aRAYPORT, JEFFREY F. \ JAWORSKI, BERNARD J. _92512
942			_cBK _2ddc
999			_c7251 _d7251