| 000 | 00820nam a2200241Ia 4500 | ||
|---|---|---|---|
| 001 | 4154 | ||
| 003 | OSt | ||
| 005 | 20210430102526.0 | ||
| 008 | 5222371998 -us 7512223222eng12 | ||
| 020 | _a0-7506-3652-1 | ||
| 040 | _cEAM | ||
| 050 | _a643.7 B.167 | ||
| 082 | _a643.7 B.167 | ||
| 100 |
_aBaker Michael J. _92499 |
||
| 245 | _aTHE MARKETING MANUAL | ||
| 245 | _c MICHAEL J. BAKER | ||
| 260 | _aEstados Unidos de América | ||
| 260 | _b BH | ||
| 260 | _c1998 | ||
| 300 | _a279p | ||
| 505 | _aPreface/ 1. Estrategic marketing planning/ 2. Problem solving and decisión making/ 3. Developing a marketing orientation/ 4. Marketing an competitive success/ 5. The marketing appreciation/ 6. Where do We want to go?/ 7. How do I get there?/ 8. How will I | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c8120 _d8120 |
||