| 000 | 00736nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 4159 | ||
| 008 | 5222371998 -us 7512223322eng12 | ||
| 020 | _a0 7506 4127 4 | ||
| 040 | _cEAM | ||
| 050 | _a658.8 R698 | ||
| 100 | _aRoe Michael | ||
| 245 | _aMARKETING PROFESSIONAL SERVICES | ||
| 245 | _c MICHAEL ROE | ||
| 260 | _aEstados Unidos de América | ||
| 260 | _b BH | ||
| 260 | _c1998 | ||
| 300 | _a152p | ||
| 505 | _aTo the prospective reader/ Acknowledgements/ Introduction/ How to use this book/ 1. Winning new business - our duty/ 2. The role of marketing inside a profesional services organization/ Running a successful new business programme/ 4. The elements of busin | ||
| 942 | _cBK | ||
| 999 |
_c8125 _d8125 |
||