| 000 | 00818nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 4269 | ||
| 008 | 5222372011 NY MN 7522223322ENG12 | ||
| 020 | _a7980-07-352994-3 | ||
| 040 | _cEAM | ||
| 050 | _a658.8 C359 15a Ed. | ||
| 100 | _aCateora Philip R., Gilly Mary., Graham John L. | ||
| 245 | _aINTERNATIONAL MARKETING | ||
| 245 | _c CATEORA PHILIP R., GILLY MARY., GRAHAM JOHN L. | ||
| 250 | _a15 Ed. | ||
| 260 | _aNEW YORK | ||
| 260 | _b MC GRAW HILL | ||
| 260 | _c2011 | ||
| 300 | _a622p | ||
| 505 | _aPart 1. An overview/ Part 2. The cultural environment of global markets/ Part 3. Assessing global market opportunities/ Part 4. Developing global marketing strategies/ Part 5. Implimenting global marketing strategies/ Part 6. Supplementary material | ||
| 942 | _cBK | ||
| 999 |
_c8230 _d8230 |
||