Albrecht Karl, Ron Zemke

Service America ! doing business in the new economy Karl Albrecht , Ron Zemke - U.S.A. - 203 páginas 21cm.

Incluye índice temático

The service imperative -- What we can learn about service from Scandinavia -- The triangle of service -- The customer: King or Pearsant -- Finding the service strategy -- Building the service system -- The service people -- Dull moments and shining moments -- Quality and productivity the measurement and action imperatives -- Profiles in service:where service is an obsessions -- How to teach an elephant to dance -- service tomorrow:What can we expect .

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